If you are an author you are probably on at least one social media platform, trying to build your “author platform” and encourage people to buy your book.
In an increasingly crowded book market, how can you ensure that your book promo activity is heard above the noise?
People want to follow, engage with and listen to people – real people. You don’t walk up to someone on the street and say “hi, buy my book” on first meeting them. For one thing it would be plain weird but also rude. Yet, it’s an easy trap to fall into from the safety and distance of your keyboard. If you throw enough cr@p at something, surely some of it may stick?
There is some truth in this. In order for your marketing message to be effective your audience needs to hear it frequently and via a range of channels.
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