Increase Engagement in Your Marketing with Visuals…

Chris The Story Reading Ape's Blog

By Frances Caballo  On The Book Designer site:

You know the saying that a picture is worth 1,000 words? It may be true but what’s proven is that a photo is better than text when it comes to social media engagement.

As much as you may think that you prefer text over visuals, perhaps because you’re a writer, your brain can process images 60,000 times faster than text.

Yeah, your brain prefers visuals.

This helps to explain why images are so important in our marketing, whether we put them on Twitter or add them to our blog posts. And it accounts for the rapid growth of social media platforms such as Pinterest, Snapchat, and Instagram.

Think about Tumblr. It began as a blogging platform. Go to Tumblr these days, and you’ll be amazed by the images there.

Do you include images with your blog posts? It’s now known that blog…

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