3 Lessons from a Book Festival

The PBS Blog

IMG_5494 Book Fest, 2018. Georgia State University

Saturday, I attended another live book signing event, the inaugural Atlanta African American Book Festival. It was not my first signing but it was my first festival. Here are some things I learned.

Spend Modestly on Your Decor

I saw many beautiful, grand banners and signs at the festival. The authors did not come to play ya’ll. They DID that. I couldn’t stop smiling. Of course, my main focus was on my table but I wouldn’t be EC if I didn’t observe the environment around me, if I didn’t seek out a learning opportunity.

I noticed that the tables that were neat but modest sold at the same rate as the tables that were elaborate and fascinating. While captivating, without the personal appeal of the author talking and engaging with the people, the large banners and signs didn’t add anything extra far as I…

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