Chris The Story Reading Ape's Blog
on Bookworks site:
At some time or another in your publishing journey, you will need to create EPUB and MOBI versions of your book, stories, or documents.
There are many reasons to do this and I hope that the information in this post will help you plan a publication and marketing strategy that incorporates sharing with early readers (beta publishing), editing, distributing book reviews, sales, and distribution.
Here are some reasons to put eBook conversion not only for your books but for your short books and other lead magnets, in your publishing plan: