I use YouTube on a daily basis: to show the wee one her favorite cartoons. When it comes to using it to promote my books, however, I’m hopeless. I don’t even have a book trailer, let alone a YouTube channel. Which is why I found particularly interesting this guest post by Jay Chambers.

7 Reasons for Using Videos in Your Social Marketing Campaigns

Image: Pixabay

YouTube is currently the second largest search engine on the web. Unfortunately, many authors do not take video marketing seriously, so, they miss out on an incredible marketing opportunity. Some authors fear using video in their marketing strategies because they feel that it’s costly, which is not true. While the quality standards of video production have gone up, the cost has decreased significantly. Therefore, you can find quality video easily which will, in turn, lead to better conversion rates. Here is why you are…