To Swag or Not to Swag (And How to Do It Right) – guest blog post by John Sibley Williams — Trish Hopkinson

Many authors know about swag and its potential to increase visibility and book sales. But with the wealth of material and distribution options available, what is the best way to integrate it into their marketing campaign? Here are a few tips on how to make the most of your swag strategy and ensure it fits […]

via To Swag or Not to Swag (And How to Do It Right) – guest blog post by John Sibley Williams — Trish Hopkinson

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