How “Also Bought” Can Help You Sell More Books

Nicholas C. Rossis

written word media logo | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's booksRicci Wolman of Written Word Media recently published a detailed post on “Also Boughts.” As the post explains, Amazon is using every trick to increase sales. A particularly powerful one is Also Boughts; the list of items people who bought something also bought.

Examples:

  • People who buy baby formula also buy Diapers
  • People who buy a bathing suit also buy suntan lotion
  • People who bought Jurrasic Park by Michael Crighton also bought Ready Player One by Ernest Cline

You see this play out all over the Amazon website in the Also Bought items that appear on every product page on Amazon.

How Can This Help Your Book?

First of all, you want to make sure your “Also Boughts” are aligned with your specific genre so your book is targeted toward the right kind of reader.

A common mistake (from Amazon’s point of view) people make is to ask friends…

View original post 1,305 more words

2 thoughts on “How “Also Bought” Can Help You Sell More Books

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s