on Social Media Just for Writers:
If you aren’t using email marketing, you may want to rethink your book marketing strategy.
We know that social media is all the rage – and rightly so – but email marketing, according to Kissmetrics“crushes” social media.
Here are their findings:
- There are nearly three times as many user accounts for email as there are on Facebook and Twitter combined.
- Email is more personal. You can reach people right in their email inboxes and craft messages just for your readers.
- Email gets more attention, and the messages are more targeted.
- You can use your email marketing messages to sell books, services, and other products.