on Social Media Just for Writers:

If you aren’t using email marketing, you may want to rethink your book marketing strategy.

We know that social media is all the rage – and rightly so – but email marketing, according to Kissmetrics“crushes” social media.

Here are their findings:

1. There are nearly three times as many user accounts for email as there are on Facebook and Twitter combined.
2. Email is more personal. You can reach people right in their email inboxes and craft messages just for your readers.
3. Email gets more attention, and the messages are more targeted.
4. You can use your email marketing messages to sell books, services, and other products.

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