I recently shared 7 Reasons for Using Videos in Your Social Marketing Campaigns. Many commented that it’s hard using YouTube effectively–a statement I agree with, as I’m pretty inexperienced in its use myself. Which is why I hope you find today’s guest post by Mahendra Bajiya useful! Mahendra is an entrepreneur and blogger who uses YouTube to promote a variety of products. He is particularly intrigued by its potential to market books, due to its wide reach and demographics.

4 Useful Tips to Promote a Book on YouTube More Effectively

Image: Pixabay

Many authors don’t focus enough on using YouTube to promote their books. That is unfortunate, seeing as it is the second largest search engine on the planet, and there are lots of reasons why you should be publishing videos to promote your book on its platform.

While promoting a book on YouTube effectively can be tricky, there are a…