Writers are always looking for information on marketing these days whether they are self-published or have chosen the traditional publishing route. As even the big publishers encourage the authors themselves to take a big share of the publicity burden, we are all getting thrown into the same pool to sink or swim.

With that in mind, I came across a book recently with a title that promised information on how to publish and market a specific genre of book. I got a sample and had a look first at the table of contents. What I saw there inspired me to write this article, shedding a little light on a phenomena that I’ve been noticing across different media for some time now.

There are many books, articles and blog posts that give good advice on various aspects of publishing and marketing. The thing is, most of them are telling us the…