Today, we continue our discussion of the author’s media kit. If you missed the earlier installments, click the links to catch up.

• Part 1: What Your Author Website is Likely Missing (a brief intro)
• Part 2: Author Media Kit, Part 2—The News Release

This post will cover the One Sheet and the Author Biography.

The One Sheet

The one sheet (also known as a sell sheet or pitch sheet) is a professional document that contains all the pertinent information of your book. As you probably guessed by the name, it should be no longer than one page.

This is the first, and possibly only, document someone will read after reading your news release. It should be punchy, carefully crafted and edited, and easily scanned so people can obtain pertinent information quickly.

Parts of a One Sheet (Not necessarily in this order—let design dictate composition)

• Book cover
• Book title
• Purchase…

We have family coming to visit in the next couple of days from out-of-state and I’ve cleaned up the devastation caused from the tornado (3 teenage boys) that hit over the summer. I’m pleased to report that I’ve actually been rather happy with the progress of restoring the house back to its former glory. In the cleaning detox stage, I’ve used several products and when in a pinch, still resorted to my favorite of all – Baby wipes.

During my cleaning routine mission,

some products I noticed have warning labels on them like:

WARNING!! This product is known to cause cancer in lab rats. Who would attempt to “clean” a lab rat with a stain remover?

DANGER!! Do not inhale fumes or lungs will explode. If contact occurs, leave the area immediately and breath pure oxygen. How am I suppose to know if the oxygen outside my house is “pure”…

Source: Pressbooks.com

You have already published your first book. As part of that process, you set up your author pages on Amazon and other distribution sites such as Smashwords. You also established your own website, Facebook author page, Goodreads Author page, Twitter account and accounts on other social media platforms.

Now the time has come to publish your next book. You upload it and, hey presto, a short time later your precious creation goes live. Here is a list of thirteen housekeeping jobs to attend to before beginning the hard work of post-publication marketing.

1. Assemble your Buyer Links

Assemble a list of the new buyer links for adding to your website, signatures and posts.

2. Your Amazon Author Pages

Update your author pages on Amazon USA, UK, France, Germany and Japan: claim the new book and modify your biography.

3. The Author Page on other distribution sites, such as Smashwords

Modify…

After my own journey with cancer or liver cancer to be exact, I have sought to stay as healthy as I can and the biggest factor to that has been food thus keeping a healthy gut.

Usually when we look at a fruit or vegetable, we tend to quickly think of ways to transform it into different flavors by either cooking it or adding other ingredients. That can be a good thing but can also take away from our beautiful “star”. With that being said, I have come to a personal conclusion to always try and eat my fruits and vegetables without transforming them. Do I fail at that sometimes? Yes; I do but that doesn’t keep me from trying over and over to keep that healthy habit. Does that mean that my family and I depend on a raw diet? Nope, not at all but most of our fruit…

What Do You Do for People?|

 

For Media?

Below is an excerpt from a long-ago issue of Paul Hartunian’s Million Dollar Publicity Strategies ezine.

I just read a brochure produced by an interior decorator. I now see why most of these people are starving. Here are the first two sentences I read in that brochure:

“Hello Everyone, Welcome to my world.”

What do I possibly care about her world?

What do I really care about? What’s the *only* thing I care about? If you said the only thing I care about is what she can do for me, you are right on target.

So many people approach the media people the same way. They actually think reporters, editors, talk show hosts, etc. really care about their book, their product, their service or their whatever.

They don’t care. Nobody cares.

The only thing people care about is what you…

Ah, the book review. The bane of authors everywhere. Unknown authors want more of them, well-known authors want reviewers to be nicer.

There is a formula for writing book reviews—ones that help readers make a decision and, positive or negative, help authors know what works in the work and what doesn’t.

Check out this post at AIW Press to learn the four-step process to writing a substantive review, and read through to the end for some helpful tips.

You’ve been toiling for hours upon hours. Edited to a glossy shine, your manuscript is finally complete.

Unfortunately, a complete manuscript is not the same thing as a book interior. The difference is formatting.

If a complete manuscript is your masterpiece, consider formatting the frame in which your masterpiece is viewed. Proper framing enhances the work, while improper framing detracts. Even worse, nothing screams amateur quite as loudly as improper framing.

So how does one ensure proper framing?

For one, start sweating the details.

This example shows basic text written left justified on 8×11 paper. It is readable, but there is nothing to pull the eye to the page, let alone, a reader into a story.

1. Adjust your page size

When setting your book up for publishing you will be asked to specify a trim size, which is a fancy way of saying set your page length and width. You…