Ricci Wolman of Written Word Media recently published a detailed post on “Also Boughts.” As the post explains, Amazon is using every trick to increase sales. A particularly powerful one is Also Boughts; the list of items people who bought something also bought.

Examples:

• People who buy baby formula also buy Diapers
• People who buy a bathing suit also buy suntan lotion
• People who bought Jurrasic Park by Michael Crighton also bought Ready Player One by Ernest Cline

You see this play out all over the Amazon website in the Also Bought items that appear on every product page on Amazon.

How Can This Help Your Book?

First of all, you want to make sure your “Also Boughts” are aligned with your specific genre so your book is targeted toward the right kind of reader.

A common mistake (from Amazon’s point of view) people make is to ask friends…