Social media is one of the most revolutionary inventions of the 21st century. For better or worse, it affects our relationships with each other, our relationships with businesses and brands, and even how governments operate.

Naturally, researchers have studied social media and its impact over the years. But perhaps, none more so than marketing and public relations specialists, who use social media to boost visibility and sales for their clients.

Along the way, one of the biggest secrets social media gurus have tried to unravel is the absolute best time to post on social media for maximum reach and engagement.  Here are some of the findings “social media scientists” have made so far.

Remember that your audience, location, and business type will affect whether or not these hold true for your brand. Make the necessary adjustments with those differences in mind.

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There is conflicting information about the best time…