Archive | August 2018

7 Reasons for Using Videos in Your Social Marketing Campaigns

Nicholas C. Rossis

I use YouTube on a daily basis: to show the wee one her favorite cartoons. When it comes to using it to promote my books, however, I’m hopeless. I don’t even have a book trailer, let alone a YouTube channel. Which is why I found particularly interesting this guest post by Jay Chambers.

7 Reasons for Using Videos in Your Social Marketing Campaigns

YouTube social media | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's books Image: Pixabay

YouTube is currently the second largest search engine on the web. Unfortunately, many authors do not take video marketing seriously, so, they miss out on an incredible marketing opportunity. Some authors fear using video in their marketing strategies because they feel that it’s costly, which is not true. While the quality standards of video production have gone up, the cost has decreased significantly. Therefore, you can find quality video easily which will, in turn, lead to better conversion rates. Here is why you are…

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This entry was posted on August 17, 2018. 2 Comments

How to make writing in first-person easier

Jean's Writing

Do you struggle with first-person narratives?

I do. Even though it’s my favorite point of view.

I love writing, and reading, first-person point of view stories. But getting it right can be a struggle. I was thrilled to read a recent post on writing techniques from Bookfox

Writing in First Person: 4 Tricks and 6 Pitfalls

The article breaks down the simple do’s and don’ts that make writing in first-person simpler and easier. And reminded me, there are some wonderful, famous authors who wrote in first-person. In addition to thousands of classic works of literature. Selecting first-person POV need not be a hindrance to good writing.

How these writing techniques clicked for me.

  • To find a character’s voice, give them attitude.
  • Do not let the narrator be dull. Don’t want to put your reader to sleep.
  • Showcase your character’s blind spot. We all have them and so should a…

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Carlo the Mouse,Book 4: Rules Are for a Reason

Carlo4

Carlo the Mouse,Book 4: Rules Are for a Reason

Carlo the Mouse,Book 4: Rules Are for a Reason by Mrs. D.

My review follows the author’s book blurb found on Amazon:

“More trouble for the Most Wanted Mouse! The hospital cook, manager, and exterminator have proclaimed war against the mice of the world! Rules Are for a Reason is the fourth in a series of books on Carlo the mouse. Always hungry, the curious little mouse snoops underneath each door, driving the hospital staff crazy. He’s constantly breaking the rules his parents taught him. One morning, Carlo wakes up sick. Horrified, he leaps from his bed and looks in the mirror—and finds he looks like a meatball! Fly disease? Mousesclerosis?  Chickenpoxsclerosis? Sounds long! What sickness did the carefree mouse catch while exploring the hospital? Will Carlo turn into a chicken … or a frog … or maybe a prince? You’ll find out in the next book on Carlo’s adventures: Nothing Is Safe in a Mouse’s Life. If you want to know if Carlo will learn to follow the rules Papa Mouse and Mama Mouse taught him, you must read every day and follow your parents’ rules. More exciting adventures of Carlo the Mouse await you!”

I found this wonderful story to be of benefit for children age 3 – 12. Carlo learns that he must follow the rules his parents have given to him, and if he doesn’t, things happen. The illustrations are beautiful and suited to each page of text. Carlo learns why a mouse, or anyone, should not go into a hospital room of an infectious disease patient, no matter how yummy the food looks. Carlo gets ill and he found out the wrong way in doing what he did was wrong. The consequences of one’s actions, determines the outcome and moral of the story.

This entry was posted on August 11, 2018. 2 Comments

Do Publishers Care About an Author’s Online Presence? – by Debbie Emmitt…

Chris The Story Reading Ape's Blog

on Live Write Thrive site:

When presented with a manuscript, publishers are usually thinking ahead to marketing and how likely a book is to sell copies.

As authors, we tend to think of the audience for our website and social media as being our readers (often including a healthy dose of other authors). We often put to the back of our minds other audiences, who may be fewer in number but are nonetheless important groups. These include the media, agents and, of course, publishers.

But just how important is an author’s online platform for the acquisition process, and what elements do publishers look for on an author site?

To find answers, I contacted a large number of publishers with my questions, and a small number of generous souls replied.

Continue reading HERE

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