Originally posted on A Writer’s Path: ? by Lauren Sapala ? I’ve launched three different books in the past couple years and I’ve definitely noticed a pattern. Every time I go into “launch mode” I tend to also go into “marketing frenzy,” which means I’m frantically researching, emailing, posting, and overthinking about my book…

via Your Book Isn’t For Everyone, And Your Marketing Strategy Shouldn’t Be Either — Writing Despite Computers and Programmes