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According to UNESCO (United Nations Education, Scientific and Cultural Organization) over two million books have been published this year. That does include everything written before or all of the books that will be published in the future. If I had a penny for every hundred books ever published, I’d certainly have a lot more pennies than I do now. While this statistic seems a bit detached, it is crucial for your success as an author. In order for a reader to find your book, you have worse than a one in two million chance.

There is one major problem with this statistic; launching a book isn’t the same as buying a lottery ticket. Luck might be a bit of a factor, but if you are not seeing sales, there is likely something you are doing wrong. I know this sounds harsh, and no…