Platforms like Musical.ly, Instagram, YouTube, YouNow, Periscope, and more allow anyone with a phone and internet access to build an audience, and today’s teens are spending more time on their phones than ever. Ninety-four percent of teens access the internet using their phone daily and 71 percent use more than one social-media platform, according to a 2016 Pew study. The vlogger-to-riches story has become so prevalent in teen culture that, according to a 2014 survey by Variety, YouTube stars are more popular and influential than mainstream celebrities in the eyes of U.S. teens.
Parenting these young internet stars, however, is not easy. As social platforms rise and fall, moms and dads across the country with zero experience in the entertainment industry are seeing their families’ lives transformed.
Parents can go years thinking their son or daughter is just an average teen on YouTube or Instagram until one day a marketing…
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