Vellum. It’s not just for illuminated scrolls. For those of you not in the self-publishing world, or those newer to book formatting, Vellum is also a popular software option that helps magically transform your manuscript from a document processing file into something the non-publishing world might call a book. (This post includes affiliate links)

I know plenty of authors who basically describe it as the bee’s knees when it comes to formatting your book. But what if you are allergic to bees? What do you do then? I say that as a bit of a joke, however as Vellum is limited to Mac users and isn’t cheap to use, it isn’t for everyone. Nor is the entire process of book formatting for that matter, but that is an entirely different subject.

So what is an author intent on publishing a new book to do?

I’m glad you asked as…

I was recently hired by SearchNurture to help them write a series of posts on Amazon Advertising. SearchNurture is a Digital Marketing Agency which matches specialized advertisers with companies and professionals. They also offer training in digital marketing and even help graduates find a job (and pay $6,000 upon placement).

My first two posts were recently published on their website. I don’t like tooting my own horn, but anyone interested in how Amazon Advertising works should have a careful read, as this is the most exhausting guide I have seen on the Internet yet–and I’m mighty proud of my part in creating it.

What Is Amazon Advertising?

The first post deals with the basics of Amazon Advertising. It explains how it works, how to target your audience, which kinds of campaigns exist and how to pick the one that’s perfect for your needs.

You can read the full post here: What…

It Etches

Regina Puckett

This wrinkled skin you picked apart

Covers a pure soul and my heart

You see gray hair and shaky hands

Underneath these hairs are great plans

And these hands are my tools of creation

Old age is a gift and not an abomination

It is wisdom and such wonderful grace

It etches the roads taken on our face

Note: This is just my personal experience and has nothing to do with anyone else. I must also note that I do believe some promotion is necessary. If people don’t know your book exists they can’t support you.

1. Not that this is a necessarily good thing but I pull back when I see that people are not interested. I don’t like feeling like I am forcing people to support me. That’s like forcing someone to love you and I refuse to do that.

1. I noticed that Social Media is cracking down on Spam. Promoting your book all day every day does not work without a strategy in place. As Angela J. Ford, puts it, “Instead of just publishing a book and hoping to sell a few copies, you should have a business strategy in place to help you to consistently grow your fan base and sell more books.”

1. I see…

on The Creative Penn:

Intro by Joanna Penn:

With every year that passes on my author journey, I realize more and more the importance of routine and consistent practice in order to create in a healthy and sustainable manner. 

I have my regular time slot for writing, the same table at a local cafe, my noise-cancelling headphones and the same rain & thunderstorms sound as my fingers touch the keys. 

In today’s article, Maxima Kahn goes into more detail on the importance of creative process and routine.

Continue reading HERE

Seven years ago, in Sept 2011, I left my day job to become a full-time author-entrepreneur. Every year since I have reflected on the journey and what I learn along the way.

My challenges change and grow along with the business and you will likely be at a different stage, but I hope that you find my lessons learned useful along your own author path.

You can read all my lessons learned from previous years on my timeline so far – and remember, I started out by writing my first book with no audience back in 2006! But with time and continued effort, everything is possible.

Here are some of my lessons this year.

Continue reading HERE

on Live, Write, Thrive:

Sometimes the writing journey feels overwhelming. There aren’t enough hours in the day to accomplish the mind-boggling amount of things we writers feel must get done in order to grow not just as writers but in order to establish our place in the publishing world.

Years ago, all an author had to do was write a book and send it off to a publisher (one handwritten copy at a time!), and if her manuscript was accepted, the publisher did all the work of publishing and promoting.

Now, authors have to be writer, marketer, publicist—and sometimes publisher—in order to make strides to become known and to have their books sold and distributed.

And still, after long hours each week applying ourselves to so many career-promoting tasks, we may feel frustrated and unsure whether we’ve accomplished anything at all.

And our books? Well, sometimes we don’t even have…

Morning world builders, I hope you’ve all had a great week.

Last Sunday I sent of my first ever submissions. I sent my carefully crafted work out into the world, and now I am up against the long wait for inevitable rejections and potential feedback.

It’s taken a long time to reach this point and I’ve needed to do a lot of research, and seek a lot of help, to get here. So I want to share with you some of the advice that has helped me, and some of the things I’ve learned. Please share your advice in the comments, as there’s still plenty I don’t know.

1. Make sure your novel is finished
This is the first advice you’ll see anywhere. It’s really tempting, when you’ve had an amazing idea, to pitch it before it’s ready. But the truth us, most agents want to hear from writers who…

on The Book Designer:

Intro by Joel Friedlander:

Audio books are increasing in popularity.

If you’ve ever considered creating an audio version of your book, most likely you’ve planned on hiring a narrator.

But, have you ever considered narrating your book yourself?

In today’s post, professional narrator CJ Critt shares her insight and offers some tips on how we can narrate our own books and maybe even venture into a new career path of narrating books for others.

Continue reading HERE